‘I’m not too happy about it but I don’t think there’s a whole lot I could probably do,’ says business owner

There’s been much bickering about how bland and boring the logo is for the recently announced Ontario Cannabis Store, called the OCS for short.

But a handful of Ontario businesses, organizations and schools are facing a far more complex problem — they now share an acronym with the new shops that will sell pot provincially once it’s legalized.

From crane salesmen to Christian schools, here’s what fellow OSC-ers think about their new acronym mate.

 

Ontario Crane Service

The Hamilton-based company, owned by Don Paton, sells and services cranes throughout the province. He’s been using the OCS acronym for 17 years.

Not sure what to do: “I’m not too happy about it but I don’t think there’s a whole lot I could probably do. I don’t know legally. I don’t think you can trademark letters like that,” he said. “I can’t afford to fight the government in a lawsuit so it is what it is.”

Crane Lister Block Hamilton

Construction workers use a crane to build a new apartment building in downtown Hamilton. The Ontario Crane Service is based in the city, selling and servicing cranes around the province. They’ve been using the acronym OCS for 17 years. (Kelly Bennett/CBC)

He’s worried it will cause confusion: “We typically go by our whole name … but OCS is what stands out and people have referred to us as that,” he said. Paton doesn’t plan to partake in the cannabis store’s services.

“You don’t want to have your business associated like that with the government.”

No connection between cannabis sales and cranes: “Most people that are looking for [marijuana] aren’t going to be interested in getting their cranes serviced … maybe the odd one.”

Ontario Council of Shooters

The council represents the sport of shooting in Ontario, with members including trapshooting, rifle and skeet shooting sport associations. The council’s Jennie Marsh didn’t know her OCS shared an acronym until CBC pointed it out.

She’s not too worried: “Personally, it doesn’t really matter to me,” she said, laughing. “I guess it would matter to some folks.”

On the agenda at next meeting: “We won’t have a meeting for about another six or seven weeks,” she said. But she assures: “I’ll bring it up.”

OCS logo

The name and logo for Ontario’s provincially-run pot store were unveiled last Friday. It shares an acronym with a handful of other groups around the province. (LCBO)

Ontario Construction Secretariat

The secretariat, which acts as a bridge between trade unions and construction industry contractors, is likely the best known OCS in the province right now — their acronym is used in news articles and trade publications, even their logo has the acronym in it.

A bit worried about Google: “One of our mandates is to provide information to our stakeholders so it’s great we’re the top Google search right now,” said Katherine Jacobs, director of research. “That is a little bit of a concern that we might lose that status.”

First thoughts: “Don’t they check on that before they make those decisions?”

Connections between cannabis and construction: “We were actually created under legislation which actually makes the exact same acronym kind of humourous,” she said. Jacobs said there has also been lots of talk about what happens when pot is legalized and how it will be managed on construction sites, so it’s a topic of interest.

All the talk has been about Ontario Cannabis Store logo. The bigger question … what do all the other OCSs think about their new acronym mate?

I spoke to Ont Council of Shooters, Ont Construction Secretariat, Ont Crank Service, Ont Crane Service & Oakville Christian School.

Oakville Christian School

Janice Wood is director of admission at the school, located between Toronto and Hamilton. She doesn’t think sharing the acronym will have a negative impact.

It’s all about the search engine traffic: “I see it as ‘well, there’s going to be a lot of people googling OCS’ and therefore potentially anybody interested in Christian school will also Google us,” she said. Wood said the school already has a strong online presence but this might bolster it.

Oakville Christian School

Several Ontario schools, including Oakville Christian School (pictured here), share the OCS acronym. Others include Orillia Christian School, north of Barrie, Ont., and Senator O’Connor College School in Toronto. (Google Maps)

A sense of humour: “We think it’s pretty funny since that we’re a Christian school,” she said, laughing. “I don’t think anybody is overly worried about it. I just think that it’s in some cases unfortunate.”

Wood said if they could change it, they would probably try to but thinks the direct association will pass with time.

How do you tell the kids?: “It’s going to be legalized. There’s going to be a lot of conversation about it. So I think they’ll think it’s also pretty funny. I mean, some will think, I suppose, it’s pretty cool.”

 

Source via CBC 

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