David is a senior marketing and sales executive with deep expertise across consumer goods. Prior to joining Canopy Growth Corporation as Chief Marketing Officer in August 2017, David served as both Vice-President, Marketing and Vice-President, Sales for Molson Coors Canadian operations. Over his time at Molson Coors, David led the marketing team to top marketing honours in 2010, 2011 and 2014 before moving to sales in 2015. Under David’s leadership Molson’s brand valuation increased by $137M over a 6-year period. David is renowned as a change agent who motivates teams through a clear vision, a collaborative leadership style and entrepreneurial approach.
David holds an Honours Bachelor of Business Administration (Marketing) with a minor in Economics, from Wilfrid Laurier University (1995). David’s career includes progressive roles with both Unilever and Venture Communications as well as having served on the board of The Beer Store. David’s passion for inspiring innovation has lead him to frequently share his insight and perspective within the Canadian marketing industry and is a frequent speaker at Canadian Universities.