Rouge Media Group Presents: Ads, Marketing and Brand Building in the New Weed Order
(Panel Discussion) If a product is legal for sale, it follows that sellers will want to spread the word. And a marketplace of sellers will be jockeying to create preferential brand awareness. Yes, that means some form of advertising and marketing. But what pot ads will look like in a regulated environment is still unclear. Will there be restrictions on “lifestyle” ads? On mascots because of the appeal to youth? Will some media, like TV, be off-limits? This is one commercial break that’s definitely worth your time.
Morderator: Dooma Wendschuh, Co-Founder & CEO, Province