The Herb is the Word: National Branding & Marketing
(Panel Discussion) When the green light flashes, it’ll be the entrepreneurs with the most noticeable brand who’ll take the lead in the marketplace. And there is already an elite group of industry strategists who’ve created effective marketing and branding strategies that are already getting results. In this valuable session, they’ll give a step-by-step run-though of key approaches necessary to grab consumer attention – including logo and differentiation, website design, packaging and sales collateral. It’s a session with a literal wealth of information.