The Generational Imperative for the Cannabis Industry
(Keynote Presentation) Baby Boomers. GenX’ers. And Millennials. Three unique Canadian generations who have had unique experiences with pot and other drugs and who will determine whether our industry flourishes or flounders. What does each generation want, need, and expect from us: our products, dispensaries, stores, services, information, self-regulation and government regulation, and marketing? Chuck Underwood, one of the pioneers of generational study, author of the most comprehensive book on generational business strategies, and host of the television series AMERICA’S GENERATIONS WITH CHUCK UNDERWOOD, will introduce us to The Generational Imperative.