O’Cannabiz Industry Overview

09:45 - 10:10, City Hall Room
Dooma Wendschuh

(Workshop Presentation) There has never been a more exciting time to be in the cannabis industry.  In the U.S.A. more than 20% of the population now lives in a state where recreational cannabis is legal.  More than 65% of the country lives in a state where medical cannabis is legal.  Canada is preparing to become the first country in the world to legalize marijuana for anyone who is of age.  Deloitte recently forecast that the size of the Canadian cannabis market could exceed $22.6 Billion in the next few years.  Time Magazine said that marijuana sales in Canada could outpace the sales of alcohol in our country.  More and more countries around the world are legalizing.  This is marijuana’s moment – the question is where do you fit in?  Dooma Wendschuh entered the cannabis industry in 2013 and built one of the most talked about brands in the space.  He’s now on his second venture – a groundbreaking beverage company called Province in Toronto.  He’ll share his experiences and battle scars.  We’ll cover the history of the industry from the discovery of THC in the 60’s to the endocannabinoid system in 1991 to California’s legalization of medical cannabis in 1996, to the political changes which set the stage for the fastest growing multi-billion-dollar industry in the world.  We’ll learn about the three different markets for cannabis, and about the different types of cannabis businesses, and products, and the technologies and innovations pushing the industry forward.  This is Cannabis 101.