Chuck Underwood is one of the half-dozen people who pioneered and then popularized the field of generational study and, with it, generational business strategies. Nearly thirty years of research. And many of his original principles are now a permanent part of this field.
He is the founder/principal of Ohio-based generational consulting firm The Generational Imperative, Inc.
He consults and trains American business, government, education, religion, and other institutions on Generational Marketplace Strategies, Generational Workforce Strategies, and other niche applications of generational study. And he has pioneered breakthrough training programs in Generational Behavioral Healthcare Strategy and Generational Leadership.
Among his 400+ clients: Hewlett-Packard; Procter & Gamble; Coca Cola; Time Warner Cable; Macy’s; State Farm; United States Military; American Council On Education; Veterans Healthcare Administration; National Association Of Corporate Directors; many in the media, entertainment, travel and tourism, conference and tradeshow sectors; and hundreds more across virtually all industries.
His 2016 book is the most comprehensive presentation of generational business and personal-life dynamics ever published and is entitled:
America’s Generations In The Workplace, Marketplace, And Living Room
In addition, Mr. Underwood is the host of the PBS television mini-series America’s Generations With Chuck Underwood, the first such series in the history of national television. The 7th show in this series will be on the air in late 2016.
He underwent formal training in qualitative research methodology at The Burke Institute. He conducts primary generational research for his clients and his own firm.
Underwood had spent his earlier career years in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer, and then as a creator and producer of original programming. He has hosted and produced shows that have aired nationally and internationally.