Dessy Pavlova has been studying drug policy and the cannabis industry for over a decade. As a marketing strategist, she has worked with a number of medical cannabis companies through the various changes in regulations from Health Canada’s original Medical Marihuana Access Regulations (MMAR) to the Access to Cannabis for Medical Purposes Regulations (ACMPR). She worked closely with David Brown at Lift learning the marketing regulations and the enforcement of those regulations.
In her role as chair of Canadian Students for Sensible Drug Policy (cssdp.org) and as an advisory board member of the National Institute of Health and Education (www.nichecanada.com), she works closely with stakeholders on drug and health education, from cannabis organizations to politicians and educators to the general public.
Dessy also works with startups and small businesses to develop their brand and digital marketing strategies within and outside of the Canadian cannabis industry. She has managed several social media accounts, as well as tracked, analyzed and developed related content plans. She works towards a balance between sensible drug policy and marketing innovation and advocates for an inclusive cannabis industry.