SPEAKERS

Elizabeth Hogan

Seattle, WA, USA
VP Brands, GCH Inc.

Along with Willie Nelson, Elizabeth is a co-founder in GCH Inc., the company that owns and operates the Willie’s Reserve cannabis brand. Willie’s Reserve launched in 2016 and is now for sale in five states. She is responsible for brand strategy, communication and marketing for the GCH brand portfolio, aligning product and partner opportunities to the quickly evolving consumer cannabis market. Prior to manifesting her dream career at the intersection of weed and music, Elizabeth led consumer-driven brand development and strategy projects for clients around the world, including Corona, Samsung and Kaiser Permanente.

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