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Irie Selkirk is a Cannabis Market Actuator, she currently acts as Director of Outreach for Emblem Cannabis and Tokyo Smoke; sits on the advisory board for NICHE Canada; consults with international cannabis stakeholders; and holds workshops and seminars for consumers, patients & those working within the industry. She is a patient advocate, and forges valuable relationships, connecting people together to create and maintain strategic, synergistic alliances. Irie can break down walls, ultimately changing peoples’ minds on the value of cannabis, while simultaneously building strong bridges between educators, patients, producers, consumers, and professionals.