A brand strategist since 2004, Rachel Colic has blazed her reputation by digging deep to understand the ‘why’ that fuels consumer behaviour. Armed with meticulously researched and finely crafted insights, Rachel develops fully integrated brand experiences for customers, and exponential growth for businesses.
Rachel is a frequent writer and speaker on strategic branding, marketing to women and using cannabis as medicine. As chief strategist for YCREATIVE, a brand strategy and design agency specializing in the cannabis industry, Rachel works closely with Licensed Producers, cannabis start-ups and ancillary businesses throughout Canada and the United States.
Rachel is also the founder of Eves of Eden, a cannabis lifestyle and education brand for women in Canada; co-host of The High Friends podcast focused on women who unapologetically love of cannabis; a mentor and advisor for Leaf Forward, Canada’s first cannabis business-accelerator program; and communications director for Canadian Women in Cannabis, a non-profit that advocates for the diversity and inclusion of women and minorities in the cannabis industry.