Hexo Corp. has launched a new brand called Bake Sale to compete as one of the lowest prices per gram in the country.
Bake Sale products are said to be best suited for cannabis cooking, experimenting with decarboxylation and infused food. The initial launch will feature two varieties in a 28-gram format: All Purpose Flower Sativa and All Purpose Flower Indica.
“Bake Sale is HEXO’s latest market disruptor,” said HEXO CEO and co-founder, Sebastien St-Louis. “The brand’s low price point and approachable potency should allow HEXO to capture even more consumer segments and support HEXO’s continued quest to increase market share across the country. Initial response from provincial boards has been extremely positive, and we hope for a similarly excellent response from Canadian consumers with an increase in sales to follow.”