“Music and cannabis go hand in hand.”
The two brands are also planning to open a retail store in Las Vegas next year.
In the interim, Rolling Stone by Select products will be distributed through Select’s wholesale partners and at Curaleaf’s dispensaries.
Curaleaf CEO, Joy Bayern, says the company is “thrilled that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry.”
Bayern adds that Rolling Stone has included cannabis coverage in its reporting for the last 50 years, “something many other publications are only just starting to do today.”
Curaleaf, which is listed on the Canadian Stock Exchange, has seen a 24 per cent share price increase for the year to date, according to MarketWatch.
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