“Paul Pierce coming to Massachusetts, so look out for it.”
Shortly after getting canned from ESPN for posting videos of weed and strippers on his Instagram account, former NBA star Paul Pierce is back in the green.
No, he’s not donning the Boston Celtics colours again, where he spent 14 seasons and earned the moniker “The Truth.” Instead, Pierce took to Instagram once again to show off an impressive cannabis grow.
“Back in the lab,” he says as he gives a tour of the facility. “The lab is looking right!”
The Instagram story offers few details about Pierce’s emerging cannabiz, but a separate Instagram post, from Massachusetts cannabis company The Hub Craft, offers the details.
“We are so excited to announce that Paul Pierce is bringing his new line of cannabis to Massachusetts,” Shivani Dallas, The Hub Craft’s chief strategy officer, notes in the post.
“Paul Pierce coming to Massachusetts, so look out for it,” Pierce adds. “The Hub Craft and The Truth, it’s a win-win, baby.”
Pierce isn’t the only celebrity with an affinity for cannabis who works with The Hub Craft.
Last month, the minority-led business with provisional licences for cultivation, manufacturing and retailing cannabis products, announced a licensing agreement with Whoopi Goldberg on her cannabis product line, Emma & Clyde, named after Goldberg’s mother and brother.
The brand is exclusively licensed through The Hub Craft and distributed throughout the state of Massachusetts.
The Emma & Clyde product line includes edibles, vapes, pre-rolls, flower, seeds, recipes and accessories.
It’s not entirely clear yet what products will be sold under Pierce’s The Truth Brand, but flower certainly seems to be included.
In his Instagram post, the 6’7” tall Pierce grabs hold of one of the plants and compares his hand to the healthy-looking buds. “Look at that, it’s huge,” he says. “That’s how it’s supposed to look.”
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