Why cannabis needs powerful consumer data

Why cannabis needs powerful consumer data

Cannabis companies have easy access to several data platforms at their fingertips. A quick look at point-of-sale data shows stakeholders what products they sell, how much money they make, the size of their market share and the average transaction size. But I believe...
Market opportunities and challenges of Cannabis 2.0

Market opportunities and challenges of Cannabis 2.0

On October 17, cannabis-infused edibles, topicals and extracts officially became legal in Canada. That said, it doesn’t mean they’re available. With Health Canada imposing a 60-day waiting period on licensed producers (LPs) providing intents to sell on these newly...