O'Cannabiz Conference

VANCOUVER 2018

December 9, 2018
Cannabis Meets Healthcare / Exhibitor Load-in

December 10-11, 2018

Main Conference & Expo

Parq Vancouver Casino and Resort
info@ocannabiz.com
(905) 858-3298

Register

Subtle Sales: How to Brand and Market Within the Regs

11:30 AM - 12:10 PM, Aviation B
Speakers: David Perruzza, Jessica Nudo, Megan Henderson, Rebecca Brown, Trina Fraser, Unity Marguerite Whittaker

(Panel Discussion) 

We were only a few days into legalized marijuana when New Brunswick’s government retailer was accused by Health Canada of breaking the law by “glamourizing” pot with online images of happy people socializing and taking selfies. For marketers, this posed a dilemma. How do you portray your product in a positive light without glamourizing it? Believe it or not, there is a way to stickhandle the regs and get the word out. Our industry strategists have advice on judicious packaging, branding, copywriting and logo differentiation that will attract attention – and not the wrong kind.

Moderated By: Trina Fraser

BROUGHT TO YOU BY: ROUGE MEDIA GROUP

 

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Subtle Sales: How to Brand and Market Within the Regs

CannaBiz Conference & Expo. April 9, 2019 @ 2:04PM