Subtle Sales: How to Brand and Market Within the Regs
We were only a few days into legalized marijuana when New Brunswick’s government retailer was accused by Health Canada of breaking the law by “glamourizing” pot with online images of happy people socializing and taking selfies. For marketers, this posed a dilemma. How do you portray your product in a positive light without glamourizing it? Believe it or not, there is a way to stickhandle the regs and get the word out. Our industry strategists have advice on judicious packaging, branding, copywriting and logo differentiation that will attract attention – and not the wrong kind.
Moderated By: Trina Fraser
BROUGHT TO YOU BY: ROUGE MEDIA GROUP