O'Cannabiz Conference


December 9, 2018
Cannabis Meets Healthcare / Exhibitor Load-in

December 10-11, 2018

Main Conference & Expo

Parq Vancouver Casino and Resort
(905) 858-3298


Rollin’ Down the Road: The Future of Cannabis-Themed Travel and Tourism

12:25 PM - 1:10 PM, Main Stage
Speakers: Brian Applegarth, Daniel Sax, Jennifer Mason, Wendy Forwell, William R. Sharpe

(Panel Discussion)

The hospitality industry’s cannabis themed dreams are boundless. Combined joint-and-sushi rolling classes, cannabis-enhanced yoga, micro-dose enhanced meals, farm tours that mirror the wine-country-tour experience. But there are bumps in the road. Not least of these are the government regs limiting cannabis promotion. Among forbidden acts: “promoting a way of life such as one that includes glamour, recreation, excitement, vitality risk or daring.” But the experience of pot-legal Colorado – 23% of tourists say cannabis was a factor in their travel decision – is incentive enough to keep the industry on course. This session will examine how tour operators sell an experience while following the rules.



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