O'Cannabiz Conference


December 9, 2018
Cannabis Meets Healthcare / Exhibitor Load-in

December 10-11, 2018

Main Conference & Expo

Parq Vancouver Casino and Resort
(905) 858-3298


The Guessing Game: Marketing & Branding Within the Rules

2:00 PM - 2:45 PM, Retail Zone
Speakers: Georgia McCarthy, Jenny Luong, Jessica Moran, Jonathan Hirsh, Kyra Reed, Marcie Kiziak

(Panel Discussion)

Prohibition may be over, but the celebrations are muted by Health Canada’s promotion restrictions. Meanwhile, LPs and retailers are looking to build brand loyalty and break out of the pack early. They must do it with no glamour, few product claims and nothing that could catch the eye of young people. So, successful early marketers have learned to promote with a wink. Coy billboards ask, “Is Tweed a product?” UP Canada has its “Is This Real?” campaign and website that doesn’t even mention cannabis until you click. And plenty of marketing falls under the banner of “education.” This session will look at imaginative approaches to marketing with limits, and consider the future of celebrity spokes-pitchers and the point-of-purchase value of trained “bud-tenders.”

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