O'Cannabiz Conference


December 9, 2018
Cannabis Meets Healthcare / Exhibitor Load-in

December 10-11, 2018

Main Conference & Expo

Parq Vancouver Casino and Resort
(905) 858-3298


Designing Cannabis Products for Consumer Adoption

4:45 PM - 5:15 PM, Aviation B
Speakers: Dr. Sarah Wilner, Mike Abbott


A far cry from magic brownies of the past, edibles for the contemporary North American cannabis market span a broad range, – from artisanal granola to gluten-free gummies. To understand how a product’s material form drives a consumer’s understanding and potential adoption of these products, Dr, Sarah Wilner examines the ways in which a cannabis product’s design – including packaging, delivery format and branding can telegraph a producers’ intentions, confirm its legitimacy and safety and signal relevance to specific consumer segments.

Introduction By: Mike Abbott



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