How Retailers, Organizations & Brands Are Tackling The Illicit Market
2:15 PM - 3:00 PM, Expo Floor
Speakers: Eric Velez-Chua, Jay Rosenthal, Jenn Larry, Josee Bourgeois, Paul Lawton, Steven Conville
(Panel Discussion) The mandate upon legalization in Canada was to combat the illicit market. The ‘problem’ has not gone away and speakers will discuss current and past actions and tactics that attempt to lure consumers from the illicit space.
Moderator – Jay Rosenthal