O'Cannabiz Conference


December 9, 2018
Cannabis Meets Healthcare / Exhibitor Load-in

December 10-11, 2018

Main Conference & Expo

Parq Vancouver Casino and Resort
(905) 858-3298


Experiential Marketing: Why Consumer Satisfaction Is the Make-or-Break of Retail

3:00 PM - 4:20 PM, Kitsilano D
Speakers: Alex Shiff, Amber Craig, Anne Forkutza, Ian Dawkins, Nick Pateras, Rob Hendrix

(Panel Discussion) They’ve abandoned the black market for legal product. Now customer satisfaction means everything. And there’s a long list of ways we can directly affect that – positively or negatively. These include: pricing strategies (which can be low enough to torpedo illegal sales or high enough to sustain them), long-term price unpredictability, supply-chain problems and product shortages, and a generally friendly retail experience (whether face-to-face in a bricks-and-mortar dispensary, or in a user-friendly online site). LPs also face the challenge of targeting their promotion to customers’ needs, providing the product experience they’re looking for and differentiating themselves from the competition. This session offers experts who know “the market” as people, and who understand how they think and what they expect. Moderated by: Alex Shiff


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