Relief Belief: How a CBD-Crazed Economy Will Play Out
There were many things cannabis investors and entrepreneurs never saw coming. But arguably none were as big as the CBD craze. A perfect storm of legality, availability, mistrust of traditional medicines, and the perception of “naturalness” has made CBD the choice of folks who’ve never toked, but want pain relief and symptom management in products from shelf to shelf. The result is a bud that generates more profit than THC and whose demand outstrips supply. We look at the impact of the CBD craze on indoor cultivation and the possible outcomes of its boom-or-bust future.