Taking the High Road: How to Repair Public Trust
Moderator: Av Singh
With legitimacy comes great responsibility. And the legal cannabis market has built its business by taking the (ahem) high road –providing a safe, quality product within a strict regulatory framework. Which may be why CannTrust’s revealed use of unlicensed growing rooms has become such a scandal, shaking the public’s faith in the process. LPs who play by the rules have a right to be angry at being tarred by others’ mistakes. This session will offer ways to reframe the conversation, and reassure consumers that the industry is self-correcting, with a commitment to “clean cannabis” that you won’t find on the black market.