The More You Know: A Data-Driven Plan for Growth
The cannabis industry got off the ground without much of a plan, beyond “if you legalize it, they will come.” But now that it’s on the market in a bona fide CPG environment, it’s time for the business to mature beyond putting out an “Open for Business” sign and quality products. Smart marketers will turn to the latest data to meet demand and avoid pitfalls at every stage, from supply management to retail. A vigorous new data industry is popping up, gathering first-time consumer insights that can maximize your business. A little knowledge can be a lucrative thing, and this session of experts will point you to it.