Supply & Demand: The Nightmare Equations That Haunt Retail
In black market days, if your dealer or dispensary dropped the ball, you couldn’t exactly report them to the Better Business Bureau. But legal retail is wrestling with a supply-versus-demand deficit that sits at a factor of 10. And that’s just one consumer challenge facing it, atop a list that includes returns and damaged goods, mold-prone strains, inexact content measurements and delivery system snafus. Meanwhile, those same black marketeers feed off our failures, staying in business as long as there are disappointed customers. This panel discussion will consider just how long it could take to address demand and how we can build consumer confidence in the face of entrenched illegal competition.
Moderated By: Rob Zomok