Amber Craig has over 20 years of experience in the media and journalism industry. Prior to working at FOUR20, Amber ran a marketing company, working with over 100 companies on brand strategy. She has worked extensively in real estate and is a Co-Founder and Board Chair of an Alberta-based charity as well. Amber started working with 420 Clinic in 2013 as a marketing consultant and In September 2017, she joined the company full-time as the VP of Marketing. In 2020, she was promoted to Chief Marketing Officer.
In her current role as Chief Merchandising Officer, Amber oversees several aspects of the company including marketing, communications, supply chain, merchandising and store design.
Amber also sits on the Mount Royal University Cannabis Education Advisory Committee and is the course developer and instructor for the first-ever cannabis retail marketing course in Canada, offered through MRU.