April Pride
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Founder, Van der Pop
Creative entrepreneur April Pride is a brand, design and product innovator. In 2016 she launched Van der Pop, which quickly became North America’s leading female-focused cannabis lifestyle brand. The following year Pride negotiated Van der Pop’s acquisition and the brand is now part of the portfolio of brands under company Hiku Brands, which also includes Tokyo Smoke, DOJA Cannabis Co. and Maitri.
