Bethany’s core responsibility is to manage our growing team and drive new product development. She is a key driver of business development, managing some of our top clients to ensure long-term success. She has an extensive background in quantitative research, global policy, and strategic planning. Her passion for the CBD and Cannabis industries helps drive our team forward and deliver comprehensive and data-driven answers for each of our customers. Prior to helping start Brightfield Group, Bethany managed market research of key CPG industries in Latin America with Euromonitor International. Bethany is frequently quoted in print and television including with CBS Sunday Morning, BNNBloomberg, CBC, The Wall Street Journal, The New York Times and AdAge.