Brian Applegarth is an award winning cannabis documentarian, avid creator of forward-thinking cannabis IP, and trusted leader in the cannabis tourism, travel, and hospitality sector. Education and preservation of cannabis history and culture is at the core of his work.
Founder and president of the California Cannabis Tourism Association, proprietor of Emerald Country Tours, and innovator of The Cannabis Heritage Trail non-profit; his mission is to demystify and normalize the cannabis conversation. Credits and features include: CBS, NBC, North Bay Business Journal, Mill Valley Film Festival, New York Cannabis Film Festival, LGBTQ Film Festival Palm Springs, High Times, Cannabis Now, podcasts, interviews, radio stations, etc.
A dedicated student and avid innovator, passionate about shaping and guiding the evolution of cannabis, Brian collaborates on projects with partners and teams that are inspiring, smart, well-organized, fun, and set up for success.