In 2007, Ms. Popoff was appointed Director of Operations, then Director of Marketing for a fast-growing Western Canadian retail pharmacy chain. She was responsible for overseeing operations, financial performance, and marketing for 21 locations. The pharmacy chain’s success led to an acquisition in 2012 by Shoppers Drug Mart. In January 2013, Ms. Popoff took the opportunity to join a Canadian natural health food company for a more fast-paced, entrepreneurial environment, leading the operations and marketing of a national product launch. By late 2015, Ms. Popoff and her team had gained shelf placement in over 8,000 stores, while implementing standard operating procedures, financial reporting structure and national consumer and trade marketing programs to grow the brand and prepare the company for further growth. She was promoted to President of the company in 2016.
Her experience enabled her to successfully gain an in-depth understanding of both the retail pharmacy and retail health food space as well as the regulatory environment necessary to run pharmaceutical operations across Western Canada. With this cross functional knowledge and over 15 years of hands-on senior management experience, Ms. Popoff joined Valens Agritech as Vice President, supporting the overall operations of the extraction company.