Cheri Mara

Toronto, ON, Canada
Chief Commercial Officer, Ontario Cannabis Store
Speaker Year | Toronto 2020

Cheri Mara is a passionate leader who takes a vision and makes it a reality through sound strategy development. She intuitively sees the threads of opportunity that wind through an organization, brings them together in a coherent way and helps others extend their thinking. She is an inspirational leader who tells stories that inspire and engage action while at the same time acts as a shrewd operator who has a good understanding of the right business levers to pull.

Cheri has spent over 20 years in the retail industry across several leading retailers in the Canadian marketplace growing categories to meet the changing needs of customers and leading teams. Cheri’s commitment to serving the customer led her to the digital space a few years ago and her relentless focus on creating the right experience across channels has positioned her in the industry as a customer voice on OMNI channel experiences

Currently Cheri Mara is the Chief Commercial Officer at the Ontario Cannabis Store, leading some of the biggest projects to disrupt daily operations and shake up how the OCS interacts with customers. She is not only a thoughtful leader within the walls of our office, but within the greater community that is Toronto.

Previously as VP, Digital merchandising at Indigo, and Cheri has led the online merchandising teams and managed a $750M portfolio with aggressive growth. During this time, she not only accelerated the revenue growth of the business, but also increased profit significantly by lowering the cost to serve and strategically rebuilding the assortment for the channels.

Cheri holds a post graduate degree from Harvard Business School and an undergraduate degree in business administration from the University of New Brunswick.

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