Trailblazer. Creator. Collaborator. Founder. Darren is the President and CEO of Inner Spirit Holdings. The company is led by his strategic planning, determination and creativity – not just for thinking outside the box, but for creating a whole new box! With an uncanny knack for surrounding himself with the best and brightest, Darren has a proven executive management track record and extensive experience driving sales growth in retail and franchise industries. He founded and ran a retail franchise system in major markets across Canada for 20 years. With cannabis legalization coming to Canada, he founded Inner Spirit Holdings as the public company to establish the Spiritleaf retail cannabis brand network. Spiritleaf has become Canada’s leading recreational cannabis retailer with franchised and corporate-owned outlets located across the country. Darren has been recognized with multiple industry awards including Canadian Franchise Association awards of excellence, an Alberta School of Business retail award, and a Top 40 Under 40 designation in his hometown. He received his MBA from the University of Alberta and Bachelor of Arts from the University of Western Ontario.