Farrell is the Director of Commercialization for Taima Extracts Inc., managing brand partnerships and licensing, and all product listings for Taima’s in-house and partner brands. Prior to joining Taima, Farrell managed the commercialization and new product listings for Loosh Brands including Steeprock infused coffee pods, Censored Edibles, Care By Design Canada and A-Ha! Edibles.
Prior to working for federally-licensed producers, Farrell was Chief Compliance Officer for an Ontario-based independent retailer Erbn Green, overseeing licensing, cannabis purchasing and reporting for three locations. Farrell holds a law degree from the University of British Columbia and articled under prominent cannabis criminal lawyer Paul Lewin, on the legal defense team for Ontario dispensaries raided in 2018. Farrell is an active board member of NORML Canada, and is the founder of PR & media relations firm, Cushion Communications Inc.