James is a retired bank executive and past President & CEO of Canadians for Fair Access to Medical Marijuana (CFAMM). James was significantly affected by Focal Awareness Seizures before turning to medical cannabis as a form of treatment. Having personally experienced tremendous success with this life-changing treatment option, he advocates for medical cannabis patients across the country with a focus on seniors and has represented the needs of Canadian medical cannabis patients to various government committees and the Senate of Canada.
He has appeared in various media including; The Toronto Star, The Globe and Mail, Readers Digest, CBC, CTV, CPAC, Primetime Politics, Quirks & Quarks, Business of Cannabis and many others. He is also a member of the Patient Advisory Committee at Canadian Aids Society.