Jenn Larry is Founder and President of CBD Strategy Group Inc., a commercial marketing, brand development, and business strategy firm helping cannabis brands thrive inside the box of regulation.
Over the past 20 years, Jenn has worked with national and international companies, across emerging and regulated sectors including: Music, Online Gambling, Pharmaceutical, Tobacco, Payments, Technology, and Consumer Packaged Goods. Her previous experience as VP Strategy & Operations for Precision Communications, and Strategic Planner – Digital Development at Ogilvy & Mather, has allowed her to successfully create and execute trade, consumer, investor, and business strategies in markets and categories that are in a state of disruption, and ban traditional marketing and branding. Ms. Larry is well known for her ability to forecast trends, and leverage business intelligence to lead change across organizations.
With a full time focus on Cannabis, Ms. Larry spends her time working with a variety of businesses across the Cannabis and hemp landscape. Jenn helps commercial, and not for profit companies navigate compliance and regulations helping to drive brand-to-market strategies and route-to-market plans. Jenn has spoken at over two dozen cannabis and hemp conferences, as well as hosting her own events across Canada. Additionally, Jenn continues to work with media across North America and Europe to help educate the market on the legal requirements to operate successfully in the new world of Cannabis. Currently Ms. Larry is an advisor at the National Institute of Cannabis Investors, as well as a mentor at Growtech Labs.