Jenn Larry
Jenn Larry is a Canadian entrepreneur with an aptitude for thriving inside the box of regulated markets. With over 20 years of experience in both domestic and international markets, Ms. Larry has strategically led multiple clients to achieve impressive sales and brand success across industries such as: music, pharmaceuticals, tobacco, online gambling, technology, and consumer packaged goods. She has worked with Sony Music, Universal Music, British American Tobacco, P&G, Sanofi and more. Launched in 2017 and 2019 respectively, Jenn is the founder and president of CBD Strategy Group a strategy firm helping Canadian and international cannabis companies develop sustainable and profitable business and marketing programs. Additionally, she founded the Cannabis Education Guild, a platform for cannabis learning and social good. Both organizations have worked with global governments in Asia to help educate on cannabis legislation and sector knowledge. Most recently, Jenn was the Chief Commercial Officer at MTL Cannabis, a Canadian LP, where she helped to develop a commercial portfolio and launch the brand to a top 5 spot in sales for dried flower nationally. Ms. Larry is an advisor to the National Institute of Cannabis Investors and was included in the Top 100 Canadian business professionals 2020 edition.
