Ms. Larry is the Founder and President of CBD Strategy Group Inc., a commercial marketing, brand development, and business strategy group helping businesses thrive inside the box of cannabis regulation. With a full time focus on cannabis, Ms. Larry spends her time working with a variety of public and private companies across the medical and non-medical marketplace.
Over the past 20 years, Jennifer has worked with national and international companies, across multiple emerging and regulated sectors. Businesses have included: Sony Music, Universal Music, British American Tobacco, TransCanada, Sanofi Health, Essilor Optical, and Proctor & Gamble. Her extensive experience enables her to develop strategies in markets and categories that are in a state of disruption, and ban traditional marketing and branding. Ms. Larry is well known for her ability to forecast trends, and leverage business intelligence to lead change across organizations.
Jennifer is also the Founder of the Cannabis Education Guild, an association focussed on global cannabis education, and social good. When she first entered the Cannabis industry, Ms. Larry worked in the medical cannabis space helping clinics, educating doctors, and industry professionals. Through her efforts, she began helping licensed producers develop medical market launches, patient tool kits, and health care professional communications.
Jennifer is regularly invited to speak at key industry conferences across Canada and abroad. She has also been interviewed and cited across multiple national and international publications. Currently Ms. Larry is an advisor at the National Institute of Cannabis Investors, as well as a mentor at Growtech Labs.