Business Builder l Relationship Creator l Inspirational Leader
Jennifer is responsible for driving cannabis tourism in Canada, she developed and hosted three New Heights Cannabis Tourism Summits in partnership with the Tourism Industry Association of Ontario (TIAO) with the goal of helping the industry develop cannabis tourism products and experiences. Most recently she is the driving force behind the 1st Canadian Cannabis Tourism Research study that is designed to understand the profile, preferences and purchase intent for the cannabis tourist in Canada.
Jennifer is a dynamic and charismatic leader known to inspire teams to drive transformational business results. She is a passionate integrated marketer that has executed numerous large and small high profile marketing campaigns for major brands seen by millions of people over her 25-year career. She loves working directly with clients to truly understand their business, sales and marketing challenges to develop cutting-edge and innovative brand strategies that stand out and get noticed. Her ability to create a positive dynamic with a diverse group of people and inspire teams means she’s much in demand.