John is Co-Founder and CEO of Burb, a soon to launch multi-licensed retailer of recreational cannabis in British Columbia. He started his professional career as an Investment Banker at a top tier sell-side M&A boutique in Vancouver. He then led the corporate development efforts at Northern Vine Labs, a Controlled Substance Dealer-Licensed cannabis testing lab, leading to its acquisition by Emerald Health Therapeutics (TSXV:EMH) in 2018. John is passionate about building successful brands and has advised various companies on marketing, branding, corporate strategy and financing. He previously built and sold a premium denim brand worn by celebrities and stocked at international retail stores. His current company Burb is focused on building a brand that epitomizes and globalizes west coast BC-Bud culture.