Toronto, ON, Canada
Co-Founder, Vetrina Group
Krista knows the kind of impact a great in-store experience can have on a business.
Her ability to train and guide high-performance teams is matched only by her passion for humanizing retail interactions. Understanding the necessity for communication and trust in retail, she dedicates herself to creating holistic training models that drive efficiency and profitability by creating a positive, one-of-a-kind customer experience. With over ten years of retail experience, Krista has built and led training programs for multiple cannabis companies and international apparel brands expanding in Canada and the US. She believes that people are always telling you what they want. All you have to do is listen.