Melissa Rolston has worked in the healthcare industry since 2009 and narrowed her focus to medical cannabis in 2013. She has spent her time in the industry consulting clinic startups, experience understanding the federal licence application process and acted as a liaison between patients and physicians prior to cannabis legalization. Her personal and professional background, allows her to see the benefits of bridging the gap between conventional and holistic medicine. She is the founder of the not-for-profit BTS Stories (www.breakingthestigma.ca) which aims to de-stigmatize and normalize social justice issues through their #BTS campaigns. She was involved in the relaunched of the Toronto Market of Women Grow in 2017. She hosted “The Cannabis Report”on SiriusXM, a weekly segment that covered all things cannabis. Leading up to legalization in Canada, she co-hosted a special series of interviews on SiriusXM Canada Talks alongside Andrew Krystal.