Michael Rodenburgh is Executive VP for Ipsos in Western Canada. In his role, he leads a team of 30 people focused on marketing, loyalty and advertising research. He is an expert in understanding consumer behaviour and regularly advises brands on how to identify new opportunities to capitalize on emerging consumer trends. He is Ipsos’ lead consultant for all Canadian cannabis clients.
Michael has been in the marketing research industry for over 20 years and has held senior executive positions in client services, product development, and business development. Michael is an award-winning researcher, and was awarded MRIA’s “Best in Class” award in 2003 for the best overall research study in Canada, and more recently “Best Paper” at the November 2012 ESOMAR Digital 3D Dimensions conference in Amsterdam.
He is a Certified Marketing Research Professional (CMRP) and has an undergraduate degree in Political Science from McMaster University. He is a frequent speaker at industry conferences and writes often for various research-industry publications.