Michael Rodenburgh is Executive VP for Ipsos in Western Canada. He leads Ipsos’ cannabis consulting business and works closely with a broad range of Licenced Producers, Retailers and government regulators on business and marketing challenges requiring consumer insights and trends.
Michael has been in the marketing research industry for over 20 years and has held senior executive positions in client services, product development, and business development. Michael is an award-winning researcher, and was awarded MRIA’s “Best in Class” award in 2003 for the best overall research study in Canada, and “Best Paper” at the November 2012 ESOMAR Digital 3D Dimensions conference in Amsterdam.
He is a Certified Marketing Research Professional (CMRP) and has an undergraduate degree in Political Science from McMaster University. He is a frequent speaker at industry conferences, appears frequently in the media on cannabis-related topics.