
Phil McDonald
Phil is Director of Strategy for the Canadian market at Headset, an analytics and market intelligence company specific to the cannabis industry. There, he leads strategic partnerships and growth initiatives to scale Headset’s technology platforms across Canada.
Phil has a background in product development and operations across the private and public sectors, with a particular focus on building and launching digital products. As a data geek and entrepreneur at heart, he is passionate about helping businesses make data-driven decision-making a core competency and a key lever to drive growth and unlocking value.
He holds a BSc from the University of Ottawa and an MBA from the University of Toronto’s Rotman School of Management. In his spare time, you can find him planning his next travel adventure.