, , Canada
Chief Strategist , YCREATIVE
Rachel is a frequent writer and speaker on strategic branding, marketing to women and using cannabis as medicine. As Chief Strategist for YCREATIVE, a brand strategy and product design agency specializing in the cannabis industry, Rachel works closely with Licensed Producers, retailers, cannabis start-ups and ancillary businesses to build thoughtful and engaging brands that help scale their success. In addition to her work with international brands, Rachel uses her platforms to advocate for the inclusion of women in the business of cannabis around the globe and is the founder of The BLOC (Boss Ladies of Cannabis) the global database of executive women in the cannabis industry.