Rob Cherry

, ON, Canada
Vice President of Merchandising, Fire & Flower
Speaker Year | Toronto 2022

Rob Cherry is the Vice President of Merchandising for Fire & Flower, a leading, technology-powered cannabis retailer. Since joining the executive team in 2018, Cherry has helped grow the company to nearly 100 stores, successfully launched house brands Revity and The Wild Florist, developed an online cannabis accessories marketplace, and oversaw the growth of Open Fields distribution, a wholesale business operating in Saskatchewan. Cherry is a cannabis enthusiast and established builder of businesses, leveraging over 20 years of retail experience to help innovate and shape the ever-evolving recreational cannabis industry. Cherry earned his MBA at McGill University, and held senior management roles at established retailers such as Walmart, Target and Giant Tiger prior to joining Fire & Flower.

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