Tabitha is the co-founder and COO of Fritz’s Cannabis Company, a cannabis edibles brand that has been serving Canadians since 2015. A serial entrepreneur, a business-builder, and a cannabis advocate, Ms. Fritz has extensive experience successfully navigating the ever-changing cannabis cash market landscape.
Tabitha knows that cannabis can be a powerful tool in a woman’s quest for personal wellness, and has founded companies aligned with that belief. In addition to The Green Tent, which legitimizes cannabis for women, she is a founding member of Bast, a women-led cannabis brand that makes products designed for women’s reproductive and gynecological health.
A mother of three, Tabitha is an advocate and resource for mothers and other parents and guardians who want to learn more about cannabis and how to speak to their kids about it.
She currently sits on the NICHE Canada advisory board and is the manager of the MBA Capstone Course at Rotman School of Management, Canada’s top business school, where she received her MBA in 2014.
Ms. Fritz has significant experience in women, business, and cannabis, particularly with regards to where those three fields intersect. Her speaking topics include:
The Importance of Women in Cannabis Leadership The number of women on boards and in leadership positions in the cannabis industry lags behind that of other industries. Given the current political, economic, and social landscape, what should companies know about putting women on boards and in the C-Suite?
Cannabis & Parenting The thought of talking about your cannabis use with your kids can be distressing, but it doesn’t have to be. Cannabis is a normal part of a healthy lifestyle, and you can learn to speak honestly about it with your kids
Cannabis & Women Women have used cannabis therapeutically for thousands of years to effectively treat their ailments and conditions. Not only that, women make 80% of household purchases, and 70% of their family’s health care decisions. What does this mean for cannabis businesses today?
Cannabis & Sex Through her work with Bast, Ms. Fritz has spoken to many women who use cannabis for sex, whose stories indicate that cannabis is useful for many things that are relevant to a woman’s sex life, including enriching conversations, enhancing sensation, easing discomfort, and promoting intimacy. Not only that, but women are using cannabis in many forms to elevate their sexual experience, including directly consuming flower, using cannabis-infused lubricants, sprays, and creams, and CBD-only products.
- “How to tell your kids you smoke weed” Today’s Parent Online; 14, 2018
- “Women on boards” Bay Street Bull; Oct. 15, 2018
- “6 Cannabis-loving parents share tips for consuming cannabis at home” Leafly; Dec. 13, 2018
- “Cannabis & Christmas with the family” CBC Radio; Dec. 14, 2018
- “Women and Cannabis: a complicated relationship” The Growth Op; Feb. 11, 2019
- “Cannabis industry lags woefully on gender parity despite its pink lens” The Georgia Straight; Mar. 6, 2019