Tabitha Fritz
Tabitha Fritz is the co-founder and CEO of Fritz’s Cannabis Company, an edibles company that was established in 2016, and successfully transitioned from the legacy market to the regulated Canadian space in 2021. Fritz’s products are currently listed throughout Canada, and the company recently launched the first solvent-free edible in the regulated Canadian market. At the same time she was co-founding Fritz’s, Tabitha was co-founding Bast, a cannabis brand that formulates cannabis products for women, including a condom-compatible personal lubricant, suppositories, and infused topicals.
Prior to working in the cannabis industry, Tabitha was a teacher, curriculum developer, and educational administrator, roles that helped her develop her skills as a cannabis educator and create comprehensive budtender training curriculums, including the Level UP Budtender Education Program, the first online and in-person training program made specifically for Canadian budtenders.
Through her varied experiences in connecting face-to-face with consumers during Fritz’s legacy market days and her work with budtenders and retailers, Tabitha has developed a deep understanding of cannabis products, the Canadian consumer, and the spaces where they intersect. This understanding informs her work creating and presenting workshops on a variety of cannabis education topics, including her most recent online course “The 5 Dimensions of a Cannabis Experience”.
Tabitha is a board member of The Hash Corporation, a publicly traded company that produces traditional cannabis hashish, as well as the Canadian Business History Association, an organization dedicated to the preservation and presentation of Canadian Business History. She holds an MBA from the University of Toronto, where she studied behavioural economics and entrepreneurship.
