Zack Darling is the CEO (Chief Eternal Optimist) at The Hybrid Creative, a thriving digital creative agency in California focused on cannabis, hemp, CBD and hydroponics ventures. The Hybrid Creative brings to the table a wide variety of skills with a primary focus on brand strategy, design, product packaging, web development and marketing solutions. The agency was recently acquired by cannabis industry heavy hitters Kush Bottles, a move that will help to grow The Hybrid into an international creative force in a quickly expanding industry. Zack launched his first design business, Greenfield Graphics, in 1997 where he first began creating brands and marketing materials for the music industry, sustainable ventures, and the young hydroponics industry. Since then, he has acted as Creative Director for thousands of industry-related projects. He has been a featured speaker at The Emerald Cup, International Cannabis Business Conference, California Cannabis Industry Association Conference, National Cannabis Bar Association, Cannacon, Cannabis Marketing Association, Elevated Cannabis Compliance Conference, Women Grow, Sonoma County Grower’s Alliance events and many others.
The Hybrid Creative is known as California’s homegrown creative agency due to the lifelong immersion Zack has had in the industry’s rich and colorful history. Having been raised on Greenfield Ranch, an intentional community in the hills of Mendocino County in the Emerald Triangle, Zack has been exposed to the cannabis culture his entire life and is truly “second generation.” With a broad perspective that ranges from the front lines of the war on drugs to building brand strategy for many of California’s most prominent cannabis businesses, Zack offers unique context and perspective toward the importance of building a meaningful brand. As a public speaker, panelist or workshop facilitator, Zack’s charismatic presentation style brings to light the importance of creating value-based brands and provides useful tools to the audience. His keen ability to turn the focus of the conversation away from the stage and toward the attendees leaves them with a sense that they have taken important steps in the soul-searching process of building or growing their cannabis brand.